Online Identity and ASP Feature Dev

When BP/Amoco Geotextiles wanted an online presence for their Civil Engineering Fabrics division, Merrill-Hall developed an online identity for them to leverage their highly recognized brand.

Taking into account the various ways a customer would need to use the site, Merrill-Hall designed the site to direct visitors to BP/Amoco's many product-information sheets by organizing the site in terms of product applications.

Additionally, Merrill-Hall built a distributor-locator feature in ASP to allow any BP/Amoco Geotextiles customer in the country to quickly find his or her local supplier.

See our case study.