of Work-Flow Process
As the most popular Internet site in the world for childrenand
one of the most popular web sites of allCartoon Network
Online reflects the full variety of its television parent's
24-hour-a-day content as well as its own unique offerings.
Featuring an abundance of content, always in flux, the site
requires dedicated attention to how existing content is revised
and new content is deployed and arranged. Without this care,
Cartoon Network Online could quickly prove too unwieldy to
manage and too difficult to navigatethereby losing its
Recognizing the lack of such a coordinating force in-house,
Cartoon Network Online asked Merrill-Hall to help them find
a way to incorporate an Information Architect into their existing
work-flow process. The Information Architect would develop,
describe, and document the interaction design of the Web site.
After studying Cartoon Network Online's work-flow process,
Merrill-Hall found points where the company could insert an
Information Architect for maximum effect with minimum disruption.
To help implement this solution, Merrill-Hall developed a
job description, diagrammed a work-flow process, and retrained
one of Cartoon Network Online's employees as an Information
Architectthus providing the company with a framework
for asserting organized control over its Web site.